Security
Identification/Authentication (cryptodevice / bio / pwd)
Protection (Anti: man-in-the-middle, virus ...)
-Privacy (zerofootprint)
-Communications encryption (SSL)
-Digital signing and non-rpudiation
-Resistance (waterproof ...)
...
Mobility
-Universal (USB2.0, 1.0 / MS, MacOS, Linux ...)
-Storage (data, applications ...)
...
Simplicity
-Plus'n play (no SW installation ...)
-Intuitive use
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